Sean Wachsman

Sean Wachsman has a diverse work experience spanning over two decades. Sean currently holds the position of Senior Director of Strategy & Analytics at Dan-O's Seasoning, where they are responsible for defining the company's commercial and operational trajectory. Sean seamlessly integrates new product commercialization, data-driven insights, consumer research, and strategic partnerships to bring products from conceptualization to market. Sean also plays a key role in establishing marketing goals and measuring their performance to ensure Dan-O's remains a leading brand.

Prior to their role at Dan-O's Seasoning, Sean founded Liminal Brands in 2023. Before that, they worked at Brown-Forman for nearly two decades, starting as a PR Manager and eventually becoming a Senior Brand Manager. In their various roles at Brown-Forman, Sean led brand strategies, integrated marketing approaches, and successfully launched new premium+ Irish whiskey brands. Sean'sefforts led to significant growth and recognition within the industry.

Sean's career also includes experience at Burson-Marsteller, where they managed marketing communications programs for notable clients such as Sony, Miller Brewing Company, McDonald's, and Gatorade. Additionally, they worked at Porter Novelli and International Management Group (IMG) earlier in their career, gaining valuable experience in the field.

Overall, Sean Wachsman's work experience demonstrates their expertise in brand strategy, integrated marketing, and the ability to drive growth and success for various companies and brands.

Sean Wachsman completed the altMBA program in 2016, focusing on Ruckus Making. Prior to that, they attended Ohio University where they obtained a Bachelor of Science degree in Journalism. In addition to their formal education, Sean has also obtained several certifications from Section4. In July 2021, they became certified as a Section4 Strategist. Most recently, in May 2022, they received certifications in Section4 Storytelling, Section 4 Certified Complete Manager, and obtained the Section4 Completion Badge for Business Drivers for Growth.