Asher Imtiaz

Asher Imtiaz has a diverse work experience in the field of program management, performance improvement, user experience, and operations.

Asher is currently working at Daraz as a Program Manager - Marketplace, starting in 2022.

Prior to this, they were a Performance Lead at Swvl from April 2022 to July 2022. In this role, they conducted data analysis to identify areas for performance improvement, resulting in a 13% decrease in customer complaints and a 30% increase in on-time arrivals. Asher also performed regular performance analysis of the marketing funnel and made data-driven recommendations for optimization.

Before Swvl, Asher worked at foodpanda as an Assistant Manager User Experience & Ops from February 2022 to April 2022. Asher mobilized a team for user experience, operations, and catalogue governance for new verticals. Asher worked closely with product managers and developers to design and implement new features that enhanced the user experience and increase orders by 34%.

From 2018 to 2022, Asher had multiple roles at Daraz. Asher was a Regional Product Manager - Campaign & Promotions from May 2021 to February 2022. Asher was responsible for leading global campaigns across all five Daraz ventures. Asher also served as a Seller Performance & Governance Manager from June 2020 to May 2021, where they headed the compliance function and reviewed operational performance. Asher also held the position of Project Manager - Seller Acquisition & Facilitation from January 2020 to June 2020, where they successfully onboarded over 10,000 new sellers and implemented a comprehensive seller training program. Additionally, they served as a Business Development Lead, overseeing expansion projects and managing catalogue and price competitiveness. Asher started their journey at Daraz as an Onboarding Specialist, managing catalogue and training of newly acquired sellers.

Asher Imtiaz began their career as a Management Intern at CTTC (Pvt) Ltd. in 2015.

Asher Imtiaz completed their Bachelor of Business Administration (BBA) degree in Business Administration and Management, General from Iqra University (Official) between the years 2015 and 2019. Prior to that, they pursued their Intermediate education specializing in Pre-Engineering at Aga Khan Higher Secondary School in Karachi from 2012 to 2014. Asher'searly education includes completing their Matriculation degree at The City School from 2010 to 2012.