Ayesha Zari

Ayesha Zari has a diverse work experience spanning several industries and roles. Ayesha started their career as an Organizational Development Intern at Resource Linked in 2017 before moving on to work as a Marketing and Business Development Intern at FUCHSIA Magazine. Ayesha then joined Venture for Pakistan as a Trainer, where they honed their training skills. In 2018, Ayesha joined Zari & Co. as a Marketing and Business Development Manager, specializing in Intellectual Property Law. Ayesha also gained experience as a Brand Management Intern at Procter & Gamble. Ayesha later joined AIESEC in IBA, where they held various positions such as Vice President of Marketing Communications and Director of Campus Relations. In 2019, they worked as a Project Trainee at Daraz and then returned to Procter & Gamble as an Assistant Brand Manager Marketing. Ayesha further advanced their career at Procter & Gamble as a Brand Manager. Recently, Ayesha joined Swvl as a Marketing Lead and is currently employed as a Category Manager at Daraz. Ayesha'sextensive experience in marketing, business development, and brand management showcases their versatility and commitment to professional growth.

Ayesha Zari pursued their education in a chronological order, starting with their middle school education at The Mama Parsi Girls' Secondary School from 2002 to 2013. Ayesha then attended The Lyceum School for their high school education from 2013 to 2015, where they focused on Business/Managerial Economics. Ayesha continued their academic journey at the Institute of Business Administration from 2015 to 2019, obtaining a Bachelor of Business Administration (BBA) degree with a specialization in Entrepreneurship/Entrepreneurial Studies. In addition to their formal education, Ayesha also obtained certifications in data-driven decision making from Coursera. Ayesha completed the "Ask Questions to Make Data-Driven Decisions" certification in November 2021 and the "Foundations: Data, Data, Everywhere" certification in October 2021.