Syed Ismail Ali

Syed Ismail Ali has a diverse work experience in various roles and industries. Syed started their career at Oratoire - Debate Discussion Dialogue as a Math Instructor from August 2015 to November 2015. In 2016, Syed co-founded THELA, a start-up venture that generated significant revenue and developed effective marketing strategies. Syed then worked as an intern at the Employers' Federation of Pakistan, organizing the organization's signature event, the "Employer of the Year Award".

In 2017, Syed was a Marketing Intern at Sanofi, where they designed the marketing strategy for the launch of a new product called "Renvela". Syed gained knowledge in key account mapping and brand health tracking. In 2018, they interned as a Sales Intern at RB, where they developed sales processes, an updated sales learning manual, and a go-to-market strategy.

Syed joined Mondelēz International in 2019 as a Project Trainee, where they conducted a research analysis on the sales of Tang and provided recommendations. Syed then joined RB as a Management Trainee, where they led the revamp of Cherry & Robin brands and developed a new GTM model. Syed also worked on field expansion, social commerce projects, and partnership development.

In 2021, Syed joined Airlift Technologies as a Key Account Manager, focusing on improving the meat category's out-of-stock rate and launching centralized butcheries. Syed later became the Large Markets Partnership Lead, leading the commercial strategy and signing 20 joint business partnerships.

Currently, Syed Ismail Ali is working at Daraz as the Head of Brands & Key Accounts. Syed'sresponsibilities include developing assortment strategies, roadmap planning, and revamping the marketplace commission structure. Syed brings valuable experience in brand management, category growth, and commercial negotiations.

Syed Ismail Ali attended the Institute of Business Administration from 2015 to 2019, where they earned a Bachelor's Degree in Entrepreneurship/Entrepreneurial Studies.