Erika Yew

Erika Yew has a diverse background in graphic design and branding. Erika began their career as a Graphic Designer Internship at The Adverts Venture in 2012. Erika further honed their skills as a Graphic Designer at Adcellent Sdn Bhd from 2013 to 2015 and then at Oxygen Studio Designs Pte Ltd from 2015 to 2016.

In 2016, Erika joined Nucleus Events Production as a Graphic Designer and later moved to BlackBlue Media Group (BBMG) as a Senior Graphic Designer from 2017 to 2018.

From 2018 to 2023, Erika worked at Shopee, starting as a Senior Graphic Designer in the Regional Marketing team and later transitioning to a role as the Graphic Design Lead in the Regional & SG People Team.

Currently, Erika is the Regional Creative Lead at Daraz, an Alibaba Group company. In this role, they lead and oversees creative efforts for mega campaigns, as well as regional marketing initiatives.

Erika Yew attended the University of Cambridge from 2018 to 2019, where they studied Strategic Digital Marketing. Prior to that, they received a Bachelor of Multimedia (Honours) in Advertising Design from Multimedia University, graduating in 2013. Their earlier education includes attending Chong Hwa Independent High School from 2003 to 2008. Erika also obtained a certification in UX Design Bootcamp from Vertical Institute in 2022.