Paul Traficanti

Paul Traficanti has a diverse range of work experience, spanning various roles and industries. Paul is currently the co-founder and COO of Dare Drop, a company focused on changing the way video game publishers work with content creators and influencers. In this role, Paul leads business teams in sales, marketing, and customer experience. Paul has achieved significant growth, increasing monthly active users to over 14,000 within one year through grassroots digital marketing campaigns and strategic gaming industry partnerships. Paul also led three strategic brand partnerships, resulting in a 34% increase in new users.

Prior to their current role, Paul served as the Head of Digital Marketing at Bear Mattress in 2019. Paul efficiently led the marketing strategy and campaign optimization for this direct-to-consumer mattress brand. Paul's analysis and execution on unique growth opportunities with affiliates increased clicks, revenue, and average order value, while maintaining a return on ad spend (ROAS) of 6.5x.

In 2018, Paul was the Director of Demand Generation at Pixalate, a market intelligence platform specializing in B2B client data protection. Paul successfully led and administered the demand strategy, increasing marketing-qualified leads by 100% through lead nurturing strategies and event planning logistics for high-profile trade shows, webinars, and client events. Paul also expanded the brand's presence by leveraging talent for market trend analysis and digital acquisition strategies.

Before Pixalate, Paul briefly worked as a digital marketer at Fullscreen and Reelio in 2018. At Reelio, they had been promoted from the accounts team and led user-facing content development and strategy for this influencer marketing platform and agency. Notably, Paul grew the blog during their tenure.

Paul's career began at Yelp in 2013, where they worked as an Account Executive. Prior to that, they gained valuable experience as a Marketing Analytics and Strategy Intern at SUNY Oswego Graduate Studies in 2013. Paul also demonstrated their leadership skills at Enactus, serving as Vice President from 2011 to 2013 and as a Project Manager from 2012 to 2013.

During their time as a student at SUNY Oswego, Paul worked as a Resident Mentor and held various roles at Gersmedia, including Account Manager.

Overall, Paul Traficanti's work experience showcases their expertise in digital marketing, demand generation, team leadership, and strategic partnerships. Paul has a proven track record of driving growth and achieving results in the industries they have worked in.

Paul Traficanti graduated from the State University of New York at Oswego in 2013, where they obtained a Bachelor of Science degree in Business Administration. In terms of additional certifications, Paul received an Inbound Marketing Professional certification from HubSpot in August 2012 and an Inbound Certification from the same institution in April 2017. Paul also obtained a Product Marketing certification from eCornell in October 2020.