Bruce Xi has extensive experience in sales leadership within the technology and manufacturing sectors. Currently serving as Sales Head of Manufacturing at Dassault Systèmes since March 2017, Bruce previously held the position of Senior Sales Director for the EC&O/Pro Service Industry at SAP from October 2015 to March 2017. Prior to that, Bruce was a Regional Manager at Microsoft from February 2014 to October 2015 and served as Sales Director at SAP from April 2008 to January 2014, focusing on High Tech Industry sales. Bruce's career began at Yonyou Software Co., Ltd., where the role of EBU Director was held from July 2002 to March 2008. Educational qualifications include dual Bachelor's degrees in Processing Equipment and Computer Science from 武汉工程大学.