Laura Wiedel

Laura Wiedel is a seasoned marketing professional with extensive experience in lifecycle and retention strategies, currently serving as the Senior Director of Lifecycle & Retention at DataCamp since October 2025. Prior to this role, Laura spent seven years at Too Good To Go, evolving through various positions including Associate Director of Retention and CRM & Lifecycle, where leadership involved overseeing global marketing initiatives across multiple countries and ensuring alignment between product and marketing efforts. Earlier career experiences include roles at Trackman, flaconi, Parfums Christian Dior, Hubert Burda Media, and EY, where Laura developed a strong foundation in marketing analytics, campaign management, and communications. Educated at Copenhagen Business School with a Master’s degree in International Marketing and Management, and holding a Bachelor’s degree from the University of Mannheim, Laura has consistently contributed to the growth and effectiveness of marketing strategies throughout her career.