Michael Felsman

VP of Sales & Customer Success at Datonics

Michael Felsman has over 20 years of experience in the technology and media industries. Michael began their career in 2001 as the Director of IT at Lifetime Television, where they managed a team of 10 support and training staff and reduced annual consulting expenses by $250k. In 2006, they became an Information Technology Consultant at Atmosphere Kitchen & Bath, where they established an e-commerce division and increased revenue by $250K in the launch year. In 2008, they became the Director of IT at YCD Multimedia, leading a team of 5 and overseeing the setup and installation of menu board software and advertising displays for clients. In 2011, they became a Senior Account Manager at Mediaocean (formerly Donovan Data Systems), driving 100% adoption of SaaS-based digital media campaign management tools processing $1B worth of transactions for Mediaocean's largest client. In 2016, they became the Director of Data and Analytics at GroupM, where they defined the strategy for product delivery across 7 holding companies and collaborated with peers to deliver a suite of data analytics products. In 2017, they became the Vice President of Client Success at Publicis Media, where they had executive-level accountability for delivery of analytics based insights products and managed client growth and renewals, representing 23% of agency revenue. In 2021, they became the Senior Director of Partnerships at ActionIQ. Most recently, in 2023, they became the VP of Sales & Customer Success at Datonics.

Michael Felsman holds a Bachelor of Science in IT & Business Management from Touro University.

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