Rhona Wulf

Chief Revenue Officer (CRO) at Datricks

Rhona Wulf has extensive work experience in sales and business development. Rhona currently holds the position of Chief Revenue Officer (CRO) at Datricks: Risk Mining for Audits that Matter. Prior to this role, they served as an Executive Member at Pavilion.

From 2021 to 2023, Rhona worked as the Senior Vice President of Sales at Leadspace. Rhona led a successful team of enterprise Account Executives, driving a revenue growth of over 60%.

Before joining Leadspace, Rhona was the Vice President of Sales at Marketing Evolution from 2017 to 2021. In this role, they utilized advanced analytics and cloud-based software to optimize marketing campaigns.

From 2013 to 2017, Rhona worked as a Business Development Leader and Strategist for various start-ups in the market research, data analytics, and technology consulting industries. Rhona'sresponsibilities included scaling and managing sales teams and working with clients in sectors such as CPG, pharma, media, ecommerce, government, and technology.

Rhona also gained experience at Nielsen as the VP of New Business Development from 2011 to 2013. Here, they led teams and implemented sales and account strategies to increase market share in multiple industries.

At the start of their career, Rhona held the position of Chief Sales and New Business Development Director at The Harley Group, where they focused on research, brand development, and sales strategy. Prior to that, they worked as Director of New Business Development at NPD Group, promoting SaaS and data analytics solutions.

Overall, Rhona Wulf has a strong track record in sales leadership, business development, and strategic planning across various industries.

Rhona Wulf has a Bachelor of Arts (BA) degree in German Language and Literature from Vanderbilt University. Rhona also has an MBA with a specialization in International Business, which they obtained from the University of South Carolina. Additionally, they had a study abroad experience at the University of Regensburg, where they focused on Germanic Languages, Literatures, and Linguistics.

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Timeline

  • Chief Revenue Officer (CRO)

    January, 2023 - present