Callie Sherrard

Callie Sherrard has a diverse background in demand generation and marketing. Callie currently holds the position of Vice President, Demand Generation at Daxko, starting in March 2023. Previously, they served as Director of Demand Generation at SeekOut from November 2021 to February 2023. During their time at SeekOut, Callie built and scaled demand generation and customer marketing functions, leading to a significant increase in pipeline creation.

Prior to their role at SeekOut, Callie was the Director of Demand Generation and Partner Marketing at Expedia Group from October 2018 to October 2021. Callie successfully led a global team in driving demand generation campaign strategy and achieved aggressive inbound and outbound sales pipeline targets.

Before their tenure at Expedia Group, Callie held various marketing roles at Apptio, Vertafore, and Expedia Group, where they gained experience in field marketing, segment marketing, and marketing communications.

Callie began their career at Automic Software as a Regional Marketing Manager and later worked as a Community Relations Manager at Barnes & Noble. Callie also served as a Sales Coordinator at Infosys Technologies Limited earlier in their career.

Callie's work experience showcases their expertise in demand generation, marketing strategy, team leadership, and achieving significant results.

Callie Sherrard holds a Bachelor of Arts degree in Social Sciences and Psychology from the University of Washington. Callie also obtained a Strategic Marketing Management Certification from the same institution.