Priscilla (Yong) Joseph is a seasoned marketing professional with extensive experience in the banking industry. Currently serving as Senior Vice President of Marketing at DBS Bank, Priscilla oversees the Young Adult & Retail Segment and Bank and Earn Programmes. Previously, Priscilla held roles in segment management, product management, and service quality at OCBC Bank, focusing on the FRANK by OCBC initiative. Priscilla began a career at American Express as a Customer Service/Credit Analyst. Educationally, Priscilla holds a Bachelor of Science in Economics with Management Studies from the University of London and attended Anglo-Chinese Junior College.
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