Carlene Wilson

Carlene Wilson is an experienced professional in market research and insights, currently serving as Insight Manager (Commercial) at DC Thomson since July 2023. Prior to this role, Carlene held the position of Senior Researcher at Kids Industries from November 2021 to July 2023, where responsibilities included leading quantitative projects for the Global Strategy and Insights Team. Carlene's extensive experience includes a significant tenure at Dennis from August 2008 to November 2021, advancing from Research Executive to Research Manager, leading a global customer insights team, developing campaign effectiveness methodologies, and pioneering effectiveness measurement tools. Earlier career roles include positions at Hill & Knowlton as Team Administrator and Hubert Burda Media as Advertising Team Administrator, highlighting a comprehensive background in research, administration, and project coordination.