Chieh-Yu Wen

Chieh-Yu Wen currently serves as the Manager of the E-Commerce Marketing Consumer team at Dcard, overseeing a team of 13 and driving traffic acquisition and user growth initiatives. Prior experience includes a role as a Senior Marketing Specialist at Pinkoi, where Chieh-Yu successfully increased engagement and repeat purchase rates through data-driven strategies. Additionally, as a Fashion Category Specialist at Pinkoi, Chieh-Yu achieved significant growth in GMV and order volume while consulting for the Taiwan branch under the CEO's direction. Earlier roles include a Women's Apparel Category Management Planner at Shopee, where a notable 200% increase in GMV was accomplished, and an Associate Account Partner at Yahoo! Auctions, with impactful contributions to marketing visibility and customer engagement. Chieh-Yu holds Master's degrees in Forestry and Resource Conservation from National Taiwan University and Science and Engineering from ISA Lille.