Santiago Bueno Leguizamón

Santiago Bueno Leguizamón has a diverse work experience in the advertising and marketing industry. Santiago has held positions in various companies, starting with InterExpo S.A as a Graphic Designer, where they analyzed trends and designed graphic proposals for commercial architecture and events. Santiago then moved on to Precise (Grupo MullenLowe SSP3) and worked as a Creative Strategist, focusing on digital strategies for different accounts.

Following that, Santiago joined Ogilvy & Mather as a Planner, where they developed strategic campaigns for clients such as The Coca-Cola Company, Pfizer, and Donucol de Colombia. Santiago then worked at McCann Worldgroup as a Senior Strategic Planner, where they played a key role in developing campaigns for Nestlé Infant Nutrition, Terpel, Banco de Bogotá, and Bimbo, among others.

In 2018, Santiago joined DDB Colombia as a Senior Strategic Planner and later became the Strategic Planning Director. During their time there, they worked on campaigns for Poker, a popular beer brand in Colombia, and BBVA, focusing on the bank's platform development in the country.

Currently, Santiago holds the position of Director of Strategy and Innovation at de la cruz, where they are responsible for strengthening the planning department and working on brand purpose, positioning, and management. Santiago is also involved in brand and innovation projects.

Throughout their career, Santiago has demonstrated their expertise in strategic planning, campaign development, brand positioning, and innovation.

Santiago Bueno Leguizamón has a diverse education history. Santiago began their education journey in 2007 at Pontificia Universidad Javeriana, where they pursued a degree in Industrial Design. Santiago successfully completed their Bachelor's degree in Industrial Design in 2012.

In 2015, Santiago furthered their education by enrolling in a Strategic Marketing Specialization at CESA. The specific field of study for this specialization is not provided.

Continuing their pursuit of knowledge and professional development, Santiago obtained multiple certifications throughout their career. In 2017, they completed the "PXL-Estrategia" certification program offered by McCann Capacitación Digital. Additionally, in 2020, they obtained certifications in "Inbound" and "Inbound Marketing" from HubSpot. These certifications reflect their dedication to staying updated with the latest trends and strategies in the marketing field.

More recently, in 2020, Santiago completed the Management Development Program offered by DDB. This program equipped him with valuable skills and knowledge in management.

Lastly, in 2021, Santiago participated in the Marketing Week Mini MBA with Mark Ritson, focusing on Brand Management. This program added to their expertise in the marketing field, particularly in brand management.

Outside of their formal education, Santiago has also obtained certifications in creative writing. In 2021, they completed the "Mood Lifting through Creative Writing" program offered by We Mammals, which showcases their interest and proficiency in this domain.