Frank Beke

Frank Beke is a seasoned digital marketing strategist with a focus on enhancing digital maturity for businesses at De Nieuwe Zaak since January 2018, where roles have included Marketing Lead and Lead Data & Analytics. Frank has cultivated expertise in navigating digital trends and fostering collaboration among partners, while also engaging in external visibility initiatives. With a diverse background in both B2C and B2B sectors, Frank has contributed to academic institutions like Rijksuniversiteit Groningen and EFMI Business School as a lecturer and researcher, guiding students in Marketing Analytics and Data Science. Previous experiences include a PhD researcher studying the intersection of privacy and data, and a brief travel period in Central America post-PhD. Frank holds multiple degrees from the University of Groningen, ranging from Bachelor’s to Master’s in Economics and Marketing.