Jen Goldberg

Svp, Strategy at Decoded Advertising

Jen Goldberg serves as the Senior Vice President of Strategy at Decoded Advertising, a position held since June 2024. Prior experience includes Vice President of Strategy at Critical Mass from January 2021 to June 2024, where leadership extended to key clients such as BMW and AT&T, alongside a role on the Diversity & Inclusion board. Previous roles encompass Strategy Director at Wunderman Thompson, Strategy Director at Ayzenberg managing various Microsoft brands, and positions at TBWA\Chiat\Day and Wieden + Kennedy, focusing on digital and interactive strategy for notable clients. Jen began a career in marketing and production with roles at Universal Music Group and Forty Magnolias Productions, supplemented by a strong educational background with a Master’s degree from the University of Southern California and a Bachelor’s degree from Brandeis University.

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