Omar Ayas

Omar Ayas is an accomplished marketing professional with extensive experience in search engine marketing and analytics. Currently serving as Director at Decoded Advertising, Omar develops tailored learning agendas for brands, successfully driving a 12% higher ROAS and 7% higher CTR during peak seasons. Previous roles include Supervisory and Senior Media Analyst positions at Decoded Advertising, where Omar was responsible for optimizing budgets and driving brand revenue through innovative strategies. Omar's tenure at Labelium and Performics involved capitalizing on search trends and running multi-million dollar campaigns, demonstrating a consistent track record of increasing performance metrics. Early career experience includes financial analysis roles, providing a strong foundation in data-driven decision-making. Omar holds a Bachelor of Science degree in Applied Economics and Financial Mathematics from the University of Michigan.