Afton Brown

VP & Group Account Director at Definition 6

Afton Brown is currently the Account Director at Definition 6, but they have plenty of experience in the industry, previously working as a Senior Account Executive at Digital Additive. During their time at Digital Additive, Afton worked with clients such as Grammarly, Salesforce Marketing Cloud Implementations, Aaron's, Wiley Learning, Comdata, Bridgestone Golf, Galileo Camps, Berkeley College, Daltile, and Landmark Properties. Afton was responsible for segmentation strategies, A/B testing of subject lines and content, images and offers that drove higher open and click-through rates. Afton also cultivated and improved relationships with customers, served as email evangelist, and worked closely with client email marketing strategists, SEO teams, PPC teams and conversion teams to align outbound lifecycle initiatives. Afton is extremely knowledgeable when it comes to email marketing and knows how to maximize ROI for their clients. Afton is an excellent project manager and has a proven track record of delivering on-time results within budget.

Afton Brown has a Bachelor of Fine Arts (BFA) in Design and Visual Communications from Winthrop University. Afton has a certification in Web Design from Midlands Technical College. Afton is also Salesforce Certified - Marketing Cloud Email Specialist and Eloqua Marketing Automation Certification.

Afton Brown reports to M.P. Loyd, SVP, Group Account Director. They work with Anna Lee - VP, Senior Account Director, Claire Penhorwood - Account Supervisor, and Jeanna Welday - VP, Account Director.

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