Michael Stone

Michael Stone is the Creative Director at Definition 6. Michael has over 9 years of experience in customer relations and sales enablement.

Prior to joining Definition 6, Michael was a Senior Manager at UPS for nearly 10 years. In this role, they led a project to replace the legacy CMS system with a new one (similar to Salesforce). The focus of this project was on sales enablement.

During their time at UPS, Michael was able to negotiate a $7M 5-year contract with 92-93% discount. Michael also launched the solution to mobile, outlook, and desktop. Michael has maintained an overall 87% engagement, with a 96% activity rate for content.

Michael has also increased the reach and engagement from <20% to >90%. Michael did this by creating synergy between Implementation, Strategy, and Client Success departments. Michael also aligned goals and initiatives and introduced strategic programs with focus on the target audience.

Michael has also boosted velocity, win rates, and business retention 5% first year by working with Marketing and Sales leadership to conduct market analysis. Michael also identified opportunities and created strategies that captured the correct demographic; projected to increase up to 15% by year five.

In addition, they developed custom dashboards and reports in CMS to further identify fluctuation in volume and customers at-risk of leaving during 9-month labor negotiation; efforts led to 100% customer retention during this time.

Lastly, they closed product knowledge and soft-selling skill gaps in 30 days and contributed 40% to revenue plan by expediting onboarding, creating and launching analytics, engagement campaigns, and training & development collateral. Michael was also able to reduce the time to complete QBR’s from 2-3-days to 5-10-minutes.

Michael Stone completed a Bachelor of Fine Arts at the Savannah College of Art and Design, with a focus in visual effects.

Their manager is Doug Dimon, SVP, Group Creative Director. Some of their coworkers include Noah Lerner - VP, Creative Director, Rich Rosario - Creative Director, and Thom Henkel - VP, Creative Director.