Athul John is a skilled marketing professional with extensive experience in digital marketing, analytics, and insights. Currently serving as a Senior Associate at Definitive Healthcare since March 2022, Athul focuses on optimizing marketing spend, analyzing performance, and implementing measurement frameworks. Previous roles include a Consultant in Analytics & Insights at Nabler, where data analysis and KPI implementation were central, and a Digital Marketing Strategist at The RoarUs Marketing, where online marketing strategies and SEO initiatives were developed. Athul co-founded ConvertCart, contributing as an E-Commerce Business Analyst, and has interned at both Bangalore International Airport Ltd and Kannur International Airport Limited, garnering insights into operational efficiency. Athul holds an MBA in Lean Operations and Systems and a BTech in Civil Engineering from Christ University, Bangalore.