Luisina Massa is an experienced professional in supply chain management, product marketing, and data analysis. Currently serving as the Responsable de Nuevos Canales de Venta at DEGASA since September 2021, Luisina previously held the position of Analista Sr. de Producto at Starbucks Coffee Argentina, where responsibilities included defining and monitoring KPIs and conducting annual sales forecasts. At Alsea, experience spanned from October 2017 to October 2020 in various roles in supply chain planning and process improvement, ensuring optimal inventory levels and effective procurement planning for Argentina and Uruguay. Earlier in the career, Luisina gained foundational experience in data management at Pilkington. Educational credentials include a degree in Industrial Engineering from the University of Buenos Aires, along with specialized courses in Growth Marketing, Data Science, and Agile Methodologies.
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