Mr. Hackbardt is a restaurant industry veteran with over 27 years of experience and has led or advised numerous restaurant chains as a marketing executive and brand consultant across the quick-service, fast-casual, family dining, casual and polished-casual categories. Among these brands are BJ’s Restaurant & Brewhouse, Rubio’s, Pieology, Steak ‘n Shake, Johnny Rockets, and Lucille’s Smokehouse Bar-B-Que. He has a proven track record of driving sales and traffic profitably while building strong differentiated brands.
Mr. Hackbardt’s experience also includes four years (1999-2003) leading marketing for Del Taco. During this time, the Company had some of its most successful years, setting records across many financial and brand metrics, including over 20% comparable restaurant sales growth during his tenure. He has also consulted with Del Taco on a range of projects from marketing technology to new prototype design over the past five years.
Mr. Hackbardt is a graduate of Central Michigan University with a BAA in Broadcast & Cinematic Arts.
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