Federico Cao is an accomplished entrepreneur and business professional with diverse experience in management and advisory roles across various industries. Currently serving as an Entrepreneur in Residence at Demium and an Advisor at Optioryx, Federico has previously held significant positions such as Account Executive for Southern Europe at URBANTZ, where expertise in delivery management platforms was applied. At Tech Data, a Fortune 100 company, Federico was a Business Development Manager overseeing the Retail EMEA Software Business Unit. Additionally, Federico launched Colectivos Vip in the Italian market as Country Manager, and has experience managing accounts in competitive sectors, including advertising and email marketing. Federico holds a Master's degree in International Business from ESCP Business School and a Bachelor's degree in Business Administration from Università Bocconi, complemented by an exchange program at Tecnológico de Monterrey.