Kevin Johnson

Kevin Johnson is the current Creative Director at the Denver Broncos. Kevin was previously the Senior Art Director at the Cleveland Cavaliers from September 2015 to February 2022. Kevin is responsible for leading a creative team and sustaining brand positioning through a deep understanding of strategy and mission, along with the evolution of creative content and messaging. Kevin also works closely with marketing strategy, analytics, and ticket membership teams to assess fan segmentation and buyer tendencies to influence customer journey through targeted campaigns. In addition, Kevin provides creative oversight and strategic thinking in development of game-changing marketing campaigns designed to generate revenue while fostering fan engagement and loyalty.

Kevin Johnson's educational career began with him earning a Bachelor's Degree in Business Administration and Management from Bowling Green State University. Kevin continued their education with a focus on Guest Experience Alignment from the Disney Institute ELEVATE program.

Kevin Johnson reports to Ted Santiago, Senior Director, Marketing. Kevin Johnson works with Liz Coates - Game Entertainment Manager, Pat Thompson - Marketing Manager, and Jamie Kingston - Project Manager.