Miriam Buceta Moya

Miriam Buceta Moya has a diverse range of work experience in various companies.

Starting in 2010, they worked at L'Oréal as a Marketing Capilar y Fijación, where they led the process of relaunching packaging for Elvive and developed a marketing plan for a new product line.

In 2011, they joined Mondelēz International as an Assistant Marketing Grocery, where they were responsible for the traditional desserts segment and provided support for the launch of six innovations. Miriam later became a Trade Marketing Canal Impulso Gum&Candy, transforming marketing strategies into commercial strategies for the impulse channel.

In 2014, Miriam joined Colgate Palmolive as an Assistant Brand Manager. Miriam adapted global plans to the local market, managed promotions, and analyzed the market for Hill's Pet Nutrition.

From 2014 to 2018, they worked at Unilever in various roles. As a Trade Manager Canal Perfumeria, they implemented plans for the perfumery channel and managed a team. Miriam was also the brand manager for Ligeresa & Calvé, leading strategic planning, annual plans, and the relaunch of the Ligeresa brand.

Finally, in 2020, they became the Head of Trade Marketing Spain at Deoleo, where they are responsible for trade marketing activities and overseeing the brand management of Carbonell.

Overall, Miriam Buceta Moya has gained a wealth of experience in trade marketing, brand management, strategic planning, and promotional campaigns throughout their career.

Miriam Buceta Moya began their education in 2005 at Comillas Pontifical University, where they pursued a Licentiate degree in Business Administration and Management, specializing in General Studies. Miriam completed their studies in 2010.

In 2009, Miriam also had the opportunity to participate in an exchange program at Hanken School of Economics for one year as part of the Erasmus program. No specific field of study was mentioned for this exchange period.

Overall, Miriam's education history includes the completion of a Licentiate degree in Business Administration and Management from Comillas Pontifical University, with an additional exchange experience at Hanken School of Economics.