Sophie Rugg

Sophie Rugg is a Senior User Researcher at DWP Digital since January 2021, focusing on the Universal Credit team's labour market portfolio. Prior to this role, Sophie served as a User Researcher on the Universal Credit team and held the position of Customer Insight Manager at Wakefield and District Housing from March 2010 to January 2021, where management of the customer insight team was a key responsibility. Earlier experience includes roles as a Research Manager at Enventure Research, Senior Research Consultant at Euro RSCG Heist, and Senior Research Executive at RBA Research. Sophie's educational background includes a Master's degree in Arts and Heritage Management from The University of Sheffield, a Bachelor's degree in History from the University of Kent, and an Advanced Certificate in Market Research from The Market Research Society. Currently enrolled in the Coaching Professional Apprenticeship at MKB (November 2023 - February 2025), Sophie has built a comprehensive career in user research and customer insights across various sectors.