Norma Ibarra

Norma Ibarra is an experienced community manager and digital marketer currently serving as the Community Manager for the Mexico Market at Destination Vancouver since June 2023, and as a Social Media Manager at Room Up Front since March 2023. With a strong background in content creation and digital strategy, Norma has worked with notable clients such as Nike, Adidas, and Red Bull while providing services in photography, community engagement, and social media activation since 2014 through the company Lapir0. Previous roles include Community Manager for Destination British Columbia, Digital Community Manager for Mountain Bike Tourism Association, and Community Coordinator at Hootsuite Media Inc., where responsibilities included managing social media channels, creating performance reports, and coordinating community programs across the Americas and Latin America. Norma holds multiple degrees, including a Bachelor in Marketing from Universidad del Desarrollo Profesional and various certifications in digital communications and photography.