Barbara Vitt

Barbara Vitt has extensive experience in marketing and communications, currently serving in multiple high-level roles at Deutsche Bahn since July 2014, including Leiterin Markenführung, Corporate Identity & Design, Head of Modern Marketing Center, Head of Marketingtechnology and Analytics, Head of Marketingcommunication Fernverkehr, and Spezialistin Marketingkommunikation. Prior to that, Barbara Vitt took a parental leave from a family business and held significant positions at neckermann.de GmbH from October 2006 to March 2013, including Leitung Werbemittel- und Angebotsmanagement and Marketing Manager. Barbara Vitt holds a Master of Arts in International Marketing from Technische Hochschule Mittelhessen and a Diplom-Betriebswirtin in Dienstleistungsmarketing from Baden-Wuerttemberg Cooperative State University.