Deutsche Telekom
Alexander Engelhardt is a seasoned brand management professional with extensive experience in the telecommunications and healthcare sectors. Currently serving as the Vice President of Brand Management at Deutsche Telekom since January 2012, Alexander oversees group-wide brand strategy, implementation, and legal affairs while focusing on brand positioning and digital transformation. Previous roles include Senior Expert in Brand Strategy at Deutsche Telekom, Director of Corporate Brand Management at B. Braun Gruppe, and various positions in marketing communications at Deutsche Bahn and DB Cargo AG, where skills in brand integration and advertising strategy were honed. Alexander holds a Diplom-Kaufmann degree in Business Economics from Johannes Gutenberg University Mainz and studied at Université Bourgogne Europe.
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Deutsche Telekom
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Deutsche Telekom AG, is a German telecommunications company headquartered in Bonn and by revenue the largest telecommunications provider in Europe. Deutsche Telekom was formed in 1996, as the former state-owned monopoly Deutsche Bundespost was privatised. The company operates several subsidiaries worldwide, including the mobile communications brand T-Mobile.