Wellness_associate/ Senior Associate

Position: Wellness_Associate/Senior Associate

Reports to: Senior Consultant

Role Location: Shanghai

Associate/Senior Associate is the next step above an Account Coordinator. He/She is expected to understand and learn the business of the clients he/she works for and the marketplace it sells to. Associate/Sr. Associate perform fundamental PR tasks such as monitoring/assisting in the production of media related materials (traditional and social), media outreach and begin developing client relationships. This position is focused on developing the necessary skill set to become a successful PR practitioner.

PRIMARY RESPONSIBILITIES

Client

 Manage client supplies, publications, resources and materials

 Work with client on tactical issues as required by account team leaders

 Participate in client meetings and presentations as needed

 Prepare client meeting minutes

 Daily contact window with client, under line manager’s supervision

 Provide support in new business pitches

Media

 Keep abreast of the latest developments in social media, and leverage social media to develop integrated client campaigns

 Demonstrate knowledge of brand communication, influencer marketing and advertising processes and execution

  Carry out media monitoring, conduct market research, and analyse market trend and competitor activities to provide insights and identify opportunities

 Generate client-related story angles, and develop marketing materials for campaigns

 Conduct media outreach and follow-up and maintain good relationships with relevant media/KOLs

  Manage event logistics and operations

Writing

 Familiar with the different characteristics of varied media platforms (e.g., Red, WeChat, Weibo, Zhihu, Website) and capable of producing proper content accordingly

 Proofread and edit client-related documents as needed

 Ensure quality bilingual (Chinese and English) content/paperwork development such as briefing book, release, speech, report, social copy, etc.

Team Participation

 Balance workload between projects and account staff to ensure that all work is accurate and completed within established deadlines

 Communicate frequently and appropriately with manager

 Attend agency staff meetings and group meetings

 Oversee interns and account coordinators as needed

Administrative Support

 Track/enter time in a precise and timely manner

 Code and track invoices and coordinate with the Accounting Department

 Assist in weekly/monthly report preparation

 Perform other administrative tasks as assigned

 Conduct research for plan development

 Research vendor costs for budget development

QUALIFICATIONS

Education

Bachelor’s Degree

Professional Experience

1-2 years working Social/IMC experience in Wellness/Consumer/FMCG industry

Competence

 Strong social media skills and familiarity with different social platforms

 Fosters open communication and acts as a role model for how to treat others

 Builds working relationships that foster teamwork, works well with others and inspires great work

 Demonstrates potential to lead projects and interact with clients

 Can complete challenging projects within set parameters

  Excellent judgment when working with team members, clients, and vendors Desire to pursue learning and self-development; participates in required and voluntary professional development programs.

 Being adaptable, proactive, detail-oriented, and solution-driven is necessary.

 Proficient in Microsoft Office, Internet, on-line services, Media Map, etc.

 Strong oral and written English communication skills