Bryce Potter

Bryce Potter is an accomplished business professional with extensive experience in brand management, import sourcing, and sales strategy. Currently serving as a Private Brand Manager and Project Manager at Dexter Distribution Group, Bryce leads brand strategies for private label product lines generating over $60M in annual revenue and manages projects from concept to launch. Previous roles at Wholesale Trailer Supply included Senior Importing Specialist and Purchasing Manager, as well as District Sales Manager, where significant account growth was achieved. Educational qualifications include an MBA from the University of South Carolina Darla Moore School of Business and a B.S. in Agribusiness from California Polytechnic State University-San Luis Obispo.