DFI Retail Group
Nicole Petrina is a Category Manager at DFI Retail Group since November 2021, overseeing the Baby category for Giant Singapore. Responsibilities include planning large-scale and small-scale events, managing margins and sales, and conducting range reviews to enhance the Baby World product line. Previously, Nicole held the position of Trainee Product Manager and was the first internal transfer to the graduate program, gaining experience in operations, marketing, supply chain, and commercial functions. Prior experience includes a role as Category Support Executive and Brand Ambassador at Shilla Travel Retail Pte Ltd. Nicole holds a Bachelor of Business Management in Marketing from The University of Queensland and a Diploma in Retail Management from Temasek Polytechnic.
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DFI Retail Group
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DFI Retail Group (“Group”) is a leading pan-Asian retailer. At 30th June 2021, the Group and its associates and joint ventures operated over 10,000 outlets and employed some 230,000 team members. The Group had total annual sales in 2020 exceeding US$28 billion.