Weiling Lin is an experienced professional in the fields of omnichannel retail, eCommerce, and digital technology. Currently serving as the Global Director and Head of Omnichannel Retail, eCommerce & Digital at DFS Group Limited, Weiling Lin previously held the position of Senior Director and Head of Information Technology at adidas. In addition, Weiling Lin has acted as a Consultant/Project Lead at Engine Studios LLP, served as SVP and Regional Head of Websites at Citi, and directed Global Digital Program Management and Product Marketing at McDonald's. Educational background includes a Bachelor of Science (HON) in Computing Information Systems from Goldsmiths, University of London, complemented by studies at Ngee Ann Polytechnic.