Sam McAllister

Sam McAllister has a diverse work experience spanning across various companies. Their most recent position was as the Head of Brand & Creative at Diabetes UK, where they have been working since 2019. Prior to that, they held various roles at Cancer Research UK, including Brand Innovation Lead and Senior Campaign Manager.

Before joining Diabetes UK and Cancer Research UK, Sam had a freelance career, serving as an Event/Experiential Director in the fields of sport, entertainment, and lifestyle. They also worked as a Talent Consultant for PokerStars.com.

Earlier in their career, Sam worked at M&C Saatchi as a Global Event Manager, responsible for delivering complex global events for prestigious brands. They also held roles as an Account Manager/Office Manager/EA and Creative Assistant.

Sam's career began at the Arts Council of Wales, where they worked as a PA to the Chief Executive & Chair. These experiences demonstrate Sam's expertise in brand management, event planning, and project delivery.

Sam McAllister completed a BSc Hons degree in Psychology at Cardiff University / Prifysgol Caerdydd from 2000 to 2003. Prior to that, from 1993 to 2000, Sam attended Ysgol Gyfun Gymraeg Glantaf. After completing the degree, Sam pursued various professional qualifications, including a Management Level 4 NVQ in 2007-2008 and a Qualification in Management Level 5 from the Institute of Leadership & Management in the same period. Finally, in 2016-2017, Sam pursued a degree in Integrated Communications from CIM | The Chartered Institute of Marketing.