Chiara Scipioni

Merchandising Director Sport & Lifestyle at Diadora

Chiara Scipioni serves as the Merchandising Director for Sport & Lifestyle at Diadora since November 2016, overseeing a diverse range of products including apparel, footwear, and accessories for both adults and kids. Prior to this role, Chiara worked as the Merchandising Manager for Sport at Sixty Spa - Sixty Distribution s.r.l from January 2013 to November 2016, where responsibilities included strategic merchandising, sales forecasting, and inventory management. Chiara's career also includes positions as a Merchandising Manager at Sixty Spa, Marketing Manager at Finifast SpA, Junior Category Manager at Carrefour Italia, and Junior Category/Buyer Food at Autogrill. Chiara holds a degree in Economia Aziendale from Università Bocconi and has completed a Master in Retail Management & Marketing at CUOA Business School.

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