Andrew Harrison

Vice President Marketing, Activation at Diageo

Andrew Harrison currently serves as Vice President of Marketing Activation at Diageo since August 2023. Prior experience includes various leadership roles at The Kraft Heinz Company from November 2017 to August 2023, where Andrew was Vice President and Head of North American eCommerce, as well as overseeing U.S. OMNI Trade Marketing and Walmart's Customer Team. Prior to that, Andrew held several positions at Procter & Gamble from June 2010 to December 2017, culminating in the role of Brand Director for multiple iconic brands. Additionally, Andrew co-founded Harrison, Sherrill Sports Management, providing consultancy and representation for NBA and European players between September 2011 and February 2014. Early career experiences include serving as Head Manager and Summer Assistant Coach for the University of Virginia Men's Basketball Team and interning at Sports & Entertainment Financial Group. Andrew earned a Bachelor of Science in Accounting and Finance from the University of Virginia.

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