Sarah Eikmeier

Sarah Eikmeier currently serves as the Culture & Entertainment Manager for Germany at Diageo, focusing on implementing 360-degree marketing campaigns for key brands while ensuring local relevance in consumer engagement. Prior to this role, Sarah worked as the Regional Digital Content Manager for Europe at Beiersdorf, leading the launch of STUDIO NX, an in-house digital content production initiative for NIVEA. Experience includes a position as Senior Social Media Consultant at Lucky Shareman GmbH, specializing in influencer marketing and campaign strategy, and CRM Manager at Tchibo, where responsibilities encompassed CRM activations and strategic project support. Sarah began the career journey at TUI, working in product management and online marketing. Sarah holds a Bachelor of Arts in International Management from Europa-Universität Flensburg.