Abbi Nicolella

As the Diamond Kinetics Senior Manager of Performance Marketing, Abbi spends her time keeping up with digital trends that enhance the customer experience. From digital and social media, to email communications and website UX, Abbi is involved in nearly every aspect of the DK digital ecosystem.

Prior to joining the DK team, Abbi worked at several Pittsburgh advertising agencies, creating and managing digital experiences for clients such as Rite Aid, the Pennsylvania Lottery, Duncan Hines, UPMC, Premier Protein, and many others.

Abbi graduated Magna Cum Laude from the University of Pittsburgh with degrees in English Writing (Nonfiction) and English Literature, as well as minors in American History and Performance Theatre.