Yixin Zhang

Yixin (Mermaid) Zhang is an experienced marketing and insights professional with a background in research and analytics. Currently serving as an Insights Manager at Dig Insights since December 2019, Yixin previously held roles as a Research Analyst at the same company, and as an Amazon Specialist at HappyBooker, where strategies were implemented to enhance organic search rankings and monitor competitive landscapes. Yixin has also consulted for Tibet Airline, led projects at Thales, and contributed significantly to marketing initiatives at Lee Kum Kee USA, including product label development and promotional activities. Additionally, Yixin has demonstrated leadership capabilities as President of the University of Toronto Girls, orchestrating events aimed at empowering young women. Education includes a Master’s degree in Marketing from Schulich School of Business and an Honours Bachelor of Arts in Urban Studies and Sociology from the University of Toronto.