Farida El Khadem

Farida El Khadem is a Senior Account Manager at DigiSay, where Farida leads the Influencer Marketing department and manages client relationships. Prior to this, Farida was the Regional Live Anchor Operation Manager at TikTok, scouting live talents and managing creators. Farida has also worked as a Radio Host at Nile Radio Productions and Mega FM 92.7, showcasing their talent in hosting various programs. With a background in marketing and a Bachelor's degree in Mass Communication/Media Studies, Farida has experience as an Assistant Brand Manager at Americana Foods and Marketing Specialist at Orascom Construction PLC.