Erica Sietsma

Erica Sietsma has 20 years of retail technology experience and has been a driving force of Digital Air Strike’s vision and growth. Her deep product and industry knowledge have earned her recognition as a subject matter expert on the topics of automotive technology, consumer engagement, lead response, social media, and reputation management. She has been a keynote speaker at many digital conferences throughout the United States, Canada, and the United Kingdom.

Prior to Digital Air Strike, Erica was head of digital partnerships and corporate communications for one of the largest automotive retail groups in the US, MileOne Automotive, and held roles in business development and national account management for one of the largest call management companies, CallSource, and an industry-leading CRM solutions provider now part of Dominion Enterprises.

Erica earned her Bachelor of Science degree in Business and Communications from Cornell University. She has been recognized as a Technology Innovator of the Year by the AZ Top Technology Executive Awards and was named one of the Most Influential Women in Arizona by AZ Business Magazine.