Marc Engelsman

VP Strategy & Analytics at Digital Brand Expressions

Marc Engelsman has over 25 years of experience in marketing and brand development. Marc began their career in 1992 as the Chief Brand Intelligence Officer at Princeton Partners, where they created a proprietary brand development process called "BIO" and launched a new profit center, The BIO Group. Marc was also the Management Supervisor for two other agency profit centers. In 2004, they joined Medicus NY as an Account Director and was responsible for the strategic and tactical marketing of AstraZeneca's AZENITY respiratory brands. This included the award-winning pilot Direct-to-Consumer program, professional marketing and sales force launch of Tablet PC interface, re-positioning of a mature brand, and managed markets strategies. In 2006, they were appointed VP Strategy & Analytics at Digital Brand Expressions.

Marc Engelsman holds a Bachelor of Arts (BA) in Communications from Ohio Wesleyan University. Marc has also obtained certifications from Google in AdWords and Analytics, as well as from HubSpot in Inbound Marketing.

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Timeline

  • VP Strategy & Analytics

    April, 2006 - present