Juanita Gomez Wilches

Juanita Gomez Wilches serves as the Tech + Analytics Regional Lead at CSA Latam since May 2021, where responsibilities include leading the technical team, developing hard skills, and implementing Martech projects. Juanita has previously held roles such as Innovation Lead and Tech Lead of the Advanced Analytics Hub, focusing on regional technology innovation and project management. As an educator, Juanita teaches digital analytics at ITBA Escuela de Innovación, Coderhouse, and Digital House, while also providing senior digital analytics consulting at Azulik. Juanita's earlier experience includes positions as a BI Analyst Sr at Marketec and Grupo SM, and as a Client Development Junior at Kantar Worldpanel. Academic achievements include a Master's in Strategic Marketing from UADE Business School and a diplomado in Data Science from EducacionIT.