Ruth Noble has over a decade of experience in research and commercial leadership, currently serving as the UK Head of Commercial and Culture at 2CV since December 2011, where Ruth sets the company's strategic direction. Ruth is also a member of the DTAG Global Leadership Team, contributing to the growth strategy of Digital Technology Advisory Group as an insight-based solutions provider since January 2023. Previous roles include Head of Quant and Group Research Director at Digital Technology Advisory Group, and various positions at Optimisa Research Limited and Buckingham Research Associates Limited, where Ruth gained extensive experience in project management and analytics. Ruth's background in the arts includes running a street dance school in Berkshire, and Ruth holds a degree in Experimental Psychology from the University of Bristol.
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