Irit Schwartz

Irit Schwartz has a diverse work experience spanning various roles and industries. Starting in 2008, they worked as a Student Consultant for the Student Union at Tel Aviv University, where they advised and handled students' requests, worked with university officials, and managed multiple projects. Concurrently, from 2008 to 2010, they also worked as a Media Research Assistant at Tel Aviv University, conducting analysis of foreign news in the Israeli media and coding articles for research purposes.

From 2010 to 2013, Irit served as a Digital Account Manager at Goldfinger Communications, creating digital strategies and plans for customers, optimizing Facebook ad campaigns, and managing social media networks for leading brands.

Following that, they joined Grey Group in 2013, initially as an Account Manager and later as a Senior Account Supervisor. In these roles, they managed advertising budgets for international brands, initiated and managed campaigns locally and globally, and supported creative and strategic processes.

In 2014, Irit joined Facebook as a Product Marketing Manager EMEA, where they played a crucial role in driving business growth through solution adoption. Irit represented client needs with internal product teams, guided sales leadership and clients on Facebook's advertising solutions, and emphasized the "why" of the products before the "how". Additionally, they also served as a Partner Manager - SMB Sales from 2014 to 2016.

In 2018, Irit became an Advisory Board Member at Danimi Consulting, providing valuable insights and expertise to the organization.

From 2021 to 2022, they worked as a Director of Product Marketing at Fyber - A Digital Turbine Company, overseeing the marketing strategies for the company's products.

Since 2021, Irit has also been an Ambassador for Product Marketing Alliance, a global community with a mission to promote and elevate the role of product marketing.

Lastly, in 2022, they became a Director of Product Marketing at Digital Turbine, where they continue to drive product marketing strategies and initiatives.

In addition to their professional experience, Irit has also served as a Board Advisor at Solsign from 2023 onwards.

Irit Schwartz received a Bachelor of Arts (BA) degree in Communication and Media Studies from Tel Aviv University from 2008 to 2010. In the same period, they also obtained another Bachelor of Arts (BA) degree in Psychology from Tel Aviv University. Additionally, Irit has completed additional certifications, including becoming a Facebook Certified Media Planning Professional from Facebook in March 2021 and obtaining the Content Marketing Foundations certification from LinkedIn in August 2019.