Ariel Sims

Ariel Sims is an experienced marketing professional currently serving as SVP and Head of Paid Social at Digitas North America since January 2023. With a robust background in digital advertising, Ariel previously held the position of Head of Global Advertising Performance for the Americas at Twitter from July 2021 to January 2023, and worked at Facebook in Global Performance Marketing for Social Media between May 2020 and July 2021. Experience at IPG Mediabrands includes several roles, including Director of Paid Social and Associate Director of Paid Social. Additional positions include a Media Manager role at Adaptly and an Account Manager role at 4C Insights. Ariel's career began as an Online Marketing Coordinator at Wyndham Worldwide and as an SEO Analyst at LexisNexis. Education was completed at the University of Pittsburgh.