Erin Fitzpatrick

Erin Fitzpatrick is a Senior Analyst in Search Marketing at Digitas North America, where responsibilities include managing and optimizing Google Ads, Microsoft Ads, Yelp Ads, and Performance Max campaigns for large-scale travel and QSR clients, with a focus on client goals such as CTR, ROAS, and CPA. Prior experience includes roles as an Associate and Account Coordinator at Hearts & Science, as well as educational leadership positions at Sacred Heart University, where Erin earned a Bachelor of Science in Marketing, Summa Cum Laude. Additional experience includes serving as Vice President of Brotherhood for Alpha Kappa Psi, a Seasonal Sales Associate at Hallmark Cards, and Head Counselor for the City of Yonkers Parks, Recreation and Conservation.