Rob Mirra

Chief Revenue Officer at DigniFi

Rob’s leadership experience spans several key automotive industry functions including General Management, Sales Management, Finance and Insurance, Captive Lending, and Key Accounts. In his previous role as National VP Acquisition at APCO Holdings, Inc. Rob worked closely with dealerships to innovate customer engagement. He has honorably served as a United States Army Ranger and a policeman. 

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Timeline

  • Chief Revenue Officer

    March, 2021 - present