Srijani Chaudhuri

Srijani Chaudhuri is a marketing associate at DiligenceVault, a leading global digital diligence SaaS platform for the investment management industry. Srijani has worked directly with the head of marketing to implement targeted marketing strategies across USA, EMEA and APAC markets, focusing on both institutional investors as well as asset managers. Srijani has also fostered an increase in lead generation by 50% by planning and executing a successful Go to Market (GTM) campaign to initiate upselling on the fund manager side of the diligence platform. In addition, they have increased website traffic by 40% and LinkedIn followers by 60%, by strategizing and managing content activities on social media and by maintaining the company website on WordPress. Srijani has also developed targeted email marketing initiatives like Account Based Marketing (ABM) campaigns through HubSpot, across three major global markets, as a part of the lead nurturing process. Furthermore, they have overseen thought leadership programs, events and webinars initiatives, and previously also handled shared marketing collaborations with firms like FactSet, Mercer, Frontier, Hubbis, AIMA and ILPA, to build and increase brand awareness. Lastly, Srijani generated 30% higher inbound leads by leading paid ad campaigns for LinkedIn marketing and enhanced SEO, through targeted keyword research and content alignment.

Srijani Chaudhuri has a Master's degree in Management from the University of Warwick - Warwick Business School and a Bachelor of Arts in English Honours from Sri Venkateswara College, Delhi University. Srijani also has a high school diploma from G.D. Birla Centre for Education. In addition, they have two digital marketing certificates from Google and LinkedIn.